Every four years, we get an extra day in February. This leap year, Chevrolet wants everyone to use their bonus day to #DayItForward and do something nice for someone else. This could be as simple as buying someone a cup of coffee, taking their trash can to the curb, or something much bigger like sending a deserving family on a vacation.
“Time is such a precious commodity and having an extra day this year presents an amazing opportunity for all of us to do something impactful,” said Paul Edwards, Chevrolet vice president of Marketing, in a statement. “The Chevy team is going to take those extra hours and put them towards doing unexpected acts of kindness for people – something that we hope others will embrace and repeat.”
Chevrolet will be joined by other companies, websites, and celebrities in lending a helping hand and doing good deeds. Already, Chevrolet joined with the Fresno, California community in honoring a beloved teacher’s aide who always put students first. Chevrolet presented her with a 2016 Malibu.
Will you be participating in #DayItForward? What do you plan on doing with your bonus day?